Collaborating with NAEX and the Government of Navarra to Open New Opportunities in Mexico
Support programs for the internationalization of Navarrese companies.
On September 16, we took part in the webinar “Destination Mexico”, an initiative organized by NAEX, the internationalization support program framed within the Navarra International Plan (PIN) and promoted by the Government of Navarra.
This meeting served to showcase the two programs that NAEX offers to Navarrese companies: NAEX Destination Export and NAEX Destination Implementation. Both are designed to support companies looking to enter or consolidate their presence in strategic markets, including Mexico. The webinar highlighted the business opportunities available in this country, as well as the services and operations of the programs.
Our president, Carlos Llonis, participated as a speaker in what was a particularly meaningful year for us, as we celebrate the 10th anniversary of our establishment in Mexico. Sharing our journey in the country was a great opportunity to reflect on the lessons learned over the past decade and emphasize the importance of institutional support in the early stages of international expansion.
The consulting firm Biarai, specialized in supporting Navarrese companies in their destination markets, explained how to optimize the use of program funds by tailoring them to each company’s strategic needs. In addition, an open dialogue session allowed interested companies to address their questions and gain first-hand insights into the resources available for entering or growing in Mexico.
Today, at TW Group, with a presence in 9 countries and 3 continents, we continue to view Mexico as a key market for expansion within our global strategy.
We extend our gratitude to the Government of Navarra for leading and promoting these initiatives through the Navarra International Plan (PIN). Their role is essential for companies taking their first steps abroad, as it facilitates entry into complex markets and opens the door to new opportunities.
We firmly believe that internationalization, beyond driving business growth, also helps strengthen Navarra’s economy and global presence.