Internationalization and union of cultures

This was the focus of the seminar that took place on Tuesday 17th November during the Master’s Degree in International Trade Management at the Public University of Navarre (UPNA).

Carlos Llonis, CEO of Truck&Wheel Automotive, presented the vision of our organization regarding internationalization from the perspectives of the persons involved.

Two aspects that are very present in the group: maintaining collaborations with universities in different environments and going deeper into person management.

The cultural difference between professionals who arrive in a new country and professionals in their country of origin requires a strategy, to build paths that promote synergy and create solid, high-performance teams. This diversity is a good breeding ground for this.

Some of the approaches presented during the afternoon included addressing challenges that motivate and generate a climate of action.